Tracks the agreed next step, sends only approved email when eligible, and makes a hold visible.
For electricians with real enquiries and busy days
Every enquiry gets a next move.
TradeRelay turns one part of your follow-up into a calm, visible relay: acknowledge an enquiry, chase an unanswered quote, then stop the moment a person needs to take over.
Self-serve workspace · configure your relay now; live email delivery stays staged until every safety check passes.
A useful division of work
The relay does the remembering.
You keep the trade.
Sets prices, scopes work, speaks to customers, books visits and decides what happens after a reply.
How the pilot becomes less admin
Designed around the moments good jobs quietly go cold.
Not a replacement CRM. Not a promise of more leads. A focused process for the gaps between an enquiry, a quote and a human response.
Map one route
Choose the inbox or form that already receives genuine enquiries. We check the handover before anything is switched on.
Approve the relay
Set the acknowledgement, quote reminder and timing in plain English. You decide what is never appropriate to send.
Work the exceptions
A reply, booking, opt-out or delivery problem stops follow-up. Your team picks up the conversation with the context intact.
What success looks like
Less chasing in your head.
More context when it matters.
- Every agreed follow-up has a status. You can see what is queued, paused or needs attention.
- Replies do not disappear into an inbox. They create a clear handoff rather than another automated nudge.
- Your review is based on real activity. At the end of the pilot, assess volume, replies, visits, outcomes and time saved.
One route. One month. A measured result.
Make follow-up a system, not another thing to remember.
TradeRelay gives the enquiries you already earn a repeatable workflow with an owner, a schedule and a visible stop rule. Start with a self-serve workspace; a managed email pilot remains an optional reviewed path for live delivery.
Activation follows a fit check, approved templates and a named person for replies and exceptions.
Managed email pilot
£249 / 30 daysA bounded first run, not a surprise subscription.
- One business and one agreed enquiry route
- Up to 100 new enquiries per month
- Approved acknowledgements and quote reminders
- Replies and exceptions pause follow-up
- A visible owner action queue and end-of-pilot review
Setup is included for the first three accepted customers. The first 30 days do not renew automatically. We confirm fit, the full payable price and an activation date before payment.
Read the pilot termsStraight answers before a conversation
What TradeRelay is — and is not.
Do I need another CRM?
No. We start with the enquiry route you already use. If your current tools already handle follow-up well, the pilot is not the right fit.
Will it find me new customers?
No. TradeRelay works on enquiries you already receive. It does not supply leads, guarantee wins or set prices for electrical work.
What happens when someone replies?
Further follow-up is held and the reply is made visible for review. Your team owns the conversation, visit and commercial decision.
Can it start sending immediately?
No. We first confirm the route, message templates, timing, reply owner and exception rules. Live sending is enabled only after that agreed acceptance.
Is this WhatsApp, calls or a review campaign?
No. The initial pilot is limited to email follow-up for one agreed workflow. Calls, WhatsApp, cold campaigns and automatic pricing are outside its scope.